Author: Krystine Zairah Vicente
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Ilocos Norte Social Media Marketing Case Study: Building Explore Ilocos Norte From the Ground Up on Instagram
Explore Ilocos Norte is an Instagram initiative aimed at promoting local culture, food, and stories, started from scratch. The project overcame challenges such as a lack of content and audience by establishing a strong brand identity and focused strategy. It emphasizes storytelling over trends, effectively supporting local businesses and engaging users.
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Plumbing and HVAC Digital Marketing Case Study: YouTube & Reddit Growth
This case study examines how a plumbing and HVAC brand successfully established a digital presence through YouTube and Reddit. It outlines strategies involving SEO-optimized short-form video content and community engagement techniques. Key results included reaching 100,000 YouTube subscribers and significant Reddit interaction, emphasizing the importance of quality content and community-driven approaches in technical industries.
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Wellness Center Social Media Case Study: Transforming Engagement with Organic Facebook Strategies
This case study examines the transformation of a wellness center’s Facebook page from a basic announcement platform to an engaging community hub. By focusing on organic strategies and audience-specific content, the center achieved a 411% increase in engagement without paid ads while navigating privacy and resource limitations.
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Jewelry Brand Social Media Case Study: How Malibu Sunday Scaled Online
Malibu Sunday, a jewelry brand, faced challenges in creating effective social media content with limited resources. This case study reveals how a structured strategy focused on brand alignment, trend adaptation, and resourcefulness led to consistent engagement on Instagram and Pinterest. Key insights emphasize the importance of platform-specific strategies and maintaining brand voice.